Privacy Policy

Effective Date: This policy was last updated on November 14, 2007.

MAVEA LLC (“MAVEA”, “we”, “us”, or “our”) takes your privacy seriously. We have prepared this privacy policy (“Privacy Policy”) to explain our practices and the choices you have with respect to the collection, use and disclosure of any information collected from you during your visit to this Web site (the “Web Site”). This Privacy Policy covers only information collected by us through the Web Site and does not cover any information collected by us offline. Please read carefully this Privacy Policy before you use the Web Site for any purpose. Your use of the Web Site represents your consent to and acceptance of this Privacy Policy. When you submit your personally identifiable information on the Web Site, you are giving your consent to the collection, use and disclosure of such information pursuant to the terms and conditions of this Privacy Policy, and representing that such information is true and accurate. If you prefer that we do not collect any personally identifiable information from you, please do not provide us with any such information.

1. Personal Information that We Collect.
Generally, you may browse the Web Site without providing any personally identifiable information. However, we may ask you to provide your personal information at various areas of the Web Site. For example, if you decide to register as a member of our special online services (such as our newsletter, cartridge reminder, product registration, and certain product replacement services), you will be asked to provide information such as your first and last name, date of birth, your address (including street, street number, city, state, country and zip code) and email address. If you order a brochure about our products or submit a general inquiry through the Web Site on behalf of your employer, we may ask you to provide information such as your company name and your department, your job title, and your telephone and fax number. We may also ask you to provide additional information in connection with sweepstakes, surveys or polls which we may run from time to time.

2. Use of Your Personal Identifiable Information.
When you provide us with your personally identifiable information, we may use such information to perform a variety of business activities, such as to manage our member registry, provide you with customer service, notify you about new products and special promotions, and provide you with other information that we think may be of interest to you.

These uses of your personally identifiable information may also include, without limitation, the following:

• E-Newsletters. If you register with us through the Web Site, you may choose to receive from us a newsletter by email that may be sent by us from time to time. You can unsubscribe from the newsletter at any time by clicking on the “unsubscribe” link at the bottom of any email newsletter sent to you and following the instructions. You may also unsubscribe at any time as provided below in the “Opt-Out Options” section. 
  
• Public Areas. We may activate bulletin boards, forums, or similar areas on the Web Site where users could share information about themselves that will be accessible by other users of the Web Site (“Public Areas”). We may include all or a portion of the information posted in Public Areas in the newsletters described above. By posting any information on the Public Areas, you hereby acknowledge and agree that any information you share in a Public Area (including, personally identifiable information) is available to the public. Information you post to a Public Area may be viewed, accessed, or collected by, or disclosed to, third parties and may be used by others in ways neither you nor MAVEA are able to control or predict, including to contact you for unauthorized purposes.
  
• Sweepstakes. We may offer sweepstakes or similar promotional events on the Web Site, for individuals above the age of 21, subject to the terms and conditions of such sweepstakes or similar promotional events. We may collect personally identifiable information from you when you enter such sweepstakes or similar promotional events, and use such information to select winners. In addition, we may keep your personally identifiable information for record retention purposes. We will not use any information you provide to enter sweepstakes or similar promotional events other than as set forth in this Privacy Policy, or as specifically disclosed with respect to such sweepstakes or similar promotional events. 
  
• Surveys and Polls. You may choose to take part in surveys or polls on the Web Site. When you participate in a survey or poll, you may be asked to provide additional information about yourself voluntarily, which may include your personally identifiable information. Except as otherwise provided in this Privacy Policy or disclosed to you when you participate in the survey or poll, any information you provide in connection with a survey or poll will not be included in the results of the survey or poll published on the Web Site or otherwise disclosed to or shared with other users of the Web Site or third parties, except in a form that does not identify you as an individual. 
  
• Send to a Friend. When you use our “Send to a Friend” service, we email your message to your friend’s email address and identify your email address as the sender. We do not retain, sell or share the content of the email or the recipient’s address.
  
• Emails to MAVEA. When you send us an email we may retain your email address and the content of the message email you send. This Privacy Policy does not apply to content, business information, ideas, concepts or inventions that you send to MAVEA by email. If you want to keep any information private or proprietary, please do not send such information in an email or otherwise post such information to MAVEA.

• Affiliates. We may share your personally identifiable information with our affiliates in compliance with applicable laws. 
  
• Fulfillment of Services. We may retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf, such as customer support, Web hosting companies, companies that fill product orders or coordinate mailings, data analysis firms, information technology consultants and email service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but will not be permitted to use such information for any other purpose. 
  
• Compliance with Law and Fraud Protection. We may disclose any information, including, personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process (including, any court order) or governmental request.
  
• Enforcement of Policies. We may disclose your personally identifiable information to third parties in connection with enforcement of this Privacy Policy, our Terms of Use or other applicable policies.