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The MAVEA philosophyAs a leading expert in water filtration we focus on our philosophy: „We want to be No. 1 in the sector of water optimization at the point of use.“
Daily dealings are therefore characterized by our principles:
- Management is synonymous with setting an example.
- Clearly defined and attainable objectives produce latitude.
- We understand each other.
- We offer encouragement and challenges to our employees.
- We assess and reward performance.
- Lifelong learning.
MAVEA is a wholly-owned subsidiary of the BRITA Group. More than 40 years ago the parent company, BRITA GmbH, invented pour through water filtration and the water filter jug. Today it is one of the most renowned producers in the optimization of drinking water worldwide.
In 2000, Brita GmbH sold the "Brita" brand in the Americas (North, Central and South America) to The Clorox Company. Since then, Clorox has developed and marketed its own products under the Brita brand in these markets (the Americas) only.
The MAVEA brand was developed and introduced by BRITA GmbH expressly to bring a portfolio of premium water filtration products to North American markets.
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